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Beyond Forestry selects Interactive Mix for online marketing tasks

4th January 2010

London based Digital Marketing agency, Interactive Mix, has expanded its client base and completed its first campaign for Beyond Forestry.

Beyond Forestry is a plantation management company specialising in establishing accelerated growth teak and Biomass plantations. They use a unique genetically unmodified clone model and advanced silvicultural practices for irrigation and fertigation. This substantially increases growth rates and reduces rotation lengths. In the case of Teak this produces a commercial timber crop in 7 years rather than 20. With over 30 years of experience establishing high yield agricultural plantations worldwide for various multinationals their business represents a technical breakthrough for forestry in general and environmental investments in particular.

Their offer provides institutional and professional investors with a green, sustainable and responsible investment whilst also providing employment for workers in indigenous countries, often where poverty is high and legal employment opportunities are low. This multi-level appeal satisfies the desire to produce a healthy profit, the growing trend towards green investments, and provides a living for the people on the ground.

The company is registered in Cyprus with offices in London, plant production and plantation operations in Honduras and will soon be establishing new investor plantations in Panama.

Interactive Mix has been appointed as the Online Agency of Record for the company and will be assisting them across a variety of online channels to ensure that it is visible to the investment community.

Nicholas Endelman, Business Development Director for Beyond Forestry said, "There are specific laws which surround the promotion and marketing of certain investments. Generally, forestry investments fall outside this. We offer a method which enables companies to reduce their carbon footprint and generate high returns. That is something we wanted to explore with Interactive Mix. We were impressed by their total marketing solution and incredible depth of knowledge across B2B marketing using online channels and look forward to working together."

Aaron Savage, Managing Director of Interactive Mix said, "Beyond Forestry is an incredible idea. It brings together the emotive subject of forestry conservation and marries it to the desire for business to make money. Teak is the most expensive hardwood in the world and our client has created techniques to deliver high volumes of it to a market which can barely keep up with demand. It gives South America the opportunity to revive the rainforest and therefore provide sustainable crops for forest farmers in the indigenous countries. Investors turn a profit, the environment is protected and the farmers can create a living for themselves. Everybody wins. It isn't often that a great client like this comes along which enables you to be creative, whilst also feeling very good about the work you are doing. We are looking forward to this a lot".

Interactive Mix can be reached through their website at http://www.interactive-mix.com.