What makes us different is that we offer an over arching strategy. We then analyse the results to ensure that optimum levels are maintained. It is this strategic approach that enables us to bring real value to your business and be able to guarantee results to you.
We are so convinced that we can increase the effectiveness of your digital marketing that we offer a money back guarantee on everything we do, so that if we do not achieve what we say we are going to achieve then it will cost you nothing. This makes us a no risk opportunity for your business.
We developed the Interactive Mix to deliver these benefits to business owners and make digital marketing work. We believe that whilst technology and creative has a place in things it isn't the leading or guiding force. We place control, firmly into the hands of marketers and business owners. The Interactive Mix model is split into four disciplines.
- Drivers - Drivers are designed to gather interest from your online audience and make sure that you are visible to the kind of people who are keen to begin a relationship with you. Some media will be more suited to your specific audience than others. We will work with you to identify and plan the best strategy for you. The actual production can be implemented either by us, yourself, or an existing third party supplier, but we will carry on to work with you to measure and analyse response rates and make sure that they are kept at optimum levels.
- Acquirers - Acquirers enable you to find out about your prospective customers so that you can treat them as an individual. This serves two purposes:
- By showing interest in your prospective customers you are already going further than 80% of your competitors. In a crowded marketplace this can make all the difference.
- By gathering information about your customers you are in a much better position to serve their needs.
These are winning strategies for you and your customers. They are essential to all successful relationships no matter what kind they are. An Acquirer represents the beginning of a transaction. It enables both parties to get something out of the relationship and helps to develop trust so that the relationship can be progressed.
- Converters - Converters guide your prospects through the decision to purchase in keeping with how each customer wants to purchase from you. Many agencies miss this point. They assume that by having a presence on the Internet, people will automatically come and purchase. That isn't true. Converters increase the likelihood of purchase, and make your customers feel valued. It isn't about the hard sell, it is about the right sell at the right time.
- Retainers - Retainers extend each customer relationship beyond the point of the first sale. A lot of digital media strategies ignore this or handle it badly but your best customers will continually buy from you and refer others to you. They won't do that until they are satisfied that you are giving them special treatment. This is what Retainers achieve.
To achieve this, we create strategies which select the best digital media for your particular online audience, and execute it to meet your business needs, whether it is by increasing your visibility, improving the user experience on your website or developing an eCRM (Electronic Customer Relationship Management) solution for you. We work across Search, Social Media, Mobile, Webs, email and a host of other emerging media.
We discuss this in more detail in our free newsletter which you may like to subscribe to and discover the secrets of creating a winning Digital Marketing strategy for your business.