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Interactive Mix win Retained Agency account for Rpoints.com

1st May 2009

London agency Interactive Mix Limited have announced today that they have been appointed as the retained digital agency for Cashback shopping community portal Rpoints.com.

The agreement has been set for a year with the option to renew at the end of the term. The services this will cover include digital strategy, eCRM, SEO, SEM, user experience, analysis and reporting and will feature across the sphere of their digital marketing activities.

"We are extremely pleased to have won this account" said Aaron Savage of Interactive Mix, "Rpoints.com offers some fantastic opportunities within the cashback and rewards, online shopping arena, and we are looking forward to applying the Interactive Mix model to increase traffic levels and customer conversion, as well as creating tailored offers to increase overall profit generation across the business."

Rpoints.com was one of the first cashback sites created in the UK. It enables anyone online to register on the site for free and click trough onto bargains and special offers provided by online retailers such as Tesco, Vodafone, Curry's, Expedia and HSBC. Every time a customer clicks through on a bargain they receive loyalty points which can then be exchanged for cash. Rpoints Managing Director Richard Yendall said, "We recently made the decision to work with an agency over an extended period and were very impressed with the Interactive Mix. They have a very new way of working with clients and how to make use of Digital marketing techniques. They also completely understand that we want to involve our internal team as much as possible and have strategies to accommodate this. We have a shared vision and are thoroughly looking forward to the campaigns ahead.

The Rpoints site www.rpoints.com currently features registration, referral and email strategies and Interactive Mix will work across all digital media channels to increase levels of customer registration, loyalty and overall profit generation.

Interactive Mix can be reached through their website at http://www.interactive-mix.com.