Make digital marketing work.

Interactive Mix working with Richard Branson's former Worldwide number 2

15th April 2009

In these days of shrinking budgets and tightening belts, a new agency has launched in London with a mission to ‘Make Digital Marketing Work’. The agency is Interactive Mix who make some bold claims on their newly redesigned website. Their aim is to offer a new approach to Digital Marketing and a new approach to the Digital Agency Model. Managing Director, Aaron Savage is a veteran of the industry with more than twelve years experience spent with agencies such as 90s trailblazers Bluewave and most recently as Head of Digital at integrated agency WDMP. He has spent his career working across the world in New York, Los Angeles, San Francisco, London, Sydney, Singapore and Europe.

“The offline world has a model where there is a top table of agencies - typically the advertising or brand agency - and they are more than suppliers to a client; they are trusted partners. The problem with Digital is that most offline agencies who have that top table position see digital as a production issue, but digital is much more than guys cutting code and working with Photoshop. Digital is strategically and creatively important to brands. The nature of digital is also quite fragmented with many disciplines associated with it. What is missing is an overarching strategy which binds it all together, and we offer a strategic model that will allow brands to put digital marketing at the very heart of their communications. I have seen a lot of integrated and offline agencies try to do this, but all too often it is bolted on rather than built in. That is why we created the Interactive Mix.”. says Savage.

“Digital has promised much and for a lot of people has delivered very little in the last twelve years. Most of that is down to agencies. It's all about building relationships and most do it very badly. We created the model for clients to be assured of effectiveness.”

Interactive Mix is so sure that their model can deliver that they offer a money back guarantee so that if they do not deliver on their promises they will return their profits back to their clients.

“We are very proud of our model and the way it can forge relationships between brands and consumers from initial contact through to lasting customers. If you manage the relationship end to end in this way, there is no reason why clients shouldn't be able to expect a guarantee” Savage adds.

The company incorporated in December and has been working with Richard Branson's former Virgin Group worldwide number 2, Brad Rosser.

“Having access to a businessman of Brad's stature has definitely helped us a lot and has been invaluable to me personally.” said Savage. When someone like Brad adds his support to a new company it opens doors that would otherwise be closed. We are looking at ways to work even more closely at the moment.”

Interactive Mix is expecting to make some announcements in the near future regarding new business wins and can be contacted through their website http://www.interactive-mix.com.