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Female Gaze Selects Interactive Mix as Retained Agency for Filament Magazine

17th June 2009

London agency Interactive Mix Limited have announced today that they have been appointed as the retained digital agency by The Female Gaze, independent publisher of Filament Magazine following a competitive pitch.

Subtitled 'The Thinking Woman's Crumpet' Filament Magazine has been generating a lot of media attention recently in the UK, US and Australasia. It seeks to occupy a gap for independent, thinking women who enjoy a full life in all aspects, but who are not catered to by the established women's magazine market or the declining 'erotica' market of magazines such as Playgirl.

The agreement between the two is ongoing and will cover digital strategy, eCRM, SEO, SEM, user experience, analysis and reporting and will be utilised across all geographical markets.

"This is proving to be a great quarter for us" said Aaron Savage of Interactive Mix, "We wanted to work with an edgy and brave client and Filament Magazine fits that profile perfectly. We are thoroughly looking forward to working together. Our task is to take the excellent PR that has been generated and turn that into sales for Filament. It's a task we relish and can call on experience going back over ten years in how to deliver digital marketing strategy for a print based publishing organisation."

The ttle launched this month and is available from the filament magazine website which is http:/www.filamentmagazine.com.

Suraya Sidhu Singh, managing director of Female Gaze Limited said "We have been looking for an agency with fresh ideas and a firm marketing strategy and were very impressed with the Interactive Mix's strategic approach. I'm not a techie so having someone that doesn't blind me with science but is completely focused on results is a great find for us. We looked at several agencies and digital marketers but Interactive Mix offer something new and different and that suits us just fine. They also have previous experience with publishing clients so we feel as though we are in good hands."

Interactive Mix can be reached through their website at http://www.interactive-mix.com.